Of the benefits of Facebook and its functionality, we have spoken on numerous occasions concluding that the social network has to its credit the internalization of the social network that underlies there by all users, while Twitter is the communication banner 140, a technological revolution of the traditional SMS and means of communication and viral transmission par excellence in the cycle of the virtual world, has the main handicap of the lack of understanding on the part of users. It is not only that for many brands the operation of Twitter is complicated by the lack of understanding in relation to the consolidation of the branding associated with the brand, its reputation and therefore, its business figures, but it is complicated from the very moment in which the application is accessed that even today, despite the massive use of the social network for the transmission of events and news in a viral way, continues to surround the social network. Twitter is consolidated as a powerful tool for the transmission of information, indisputable ally of circulating energy in the social fabric. Companies have the capacity at the present time, to get the community to commit through trust and quality. There is certainly a way, as always very close to the application of common sense, to make the followers of the brand on Twitter feel happy and committed to it, incorporating the brand among the content of interest that they transmit to their contact networks. individual, result?
Better reputation Higher penetration Sustained growth EfficiencyQuality, Positioning TrafficBenefits
Interesting sequence let’s see how:Gifts and promotions. At the present time Twitter has a volume of activity of such magnitude that it informs us of people permanently connected by following what happens in the virtual world. Take advantage of the benefits that the social network has in relation to segmentation and grant a daily promotion that benefits the local, adds more and more followers attracted by the added value inherent in the term offer rescued from the traditional paradigms linked to consumption for its powerful effect.ControlOffering followers the possibility to choose based on two alternatives that respond to their needs, does not divide the final results, but on the contrary, it will increase brand loyalty as they respond to an increasing number of people. target audience.Participate activelyRemember to thank each new member who joins, a simple welcome message is enough for the community to feel valued and in agreement with the commitments made, open dialogue channels that allow them to comment on a past promotion or a new product, It is essential for brands; It is only through these conversations, 100% efficient if we analyze them from the point of view of the briefness of the message, that brands can identify new efficient actions or correct mistakes that minimized success. The quality continues to increase, any information of the brand to its followers must be endowed with a pedagogical aspect, teach your followers something new, you too pass on the information necessary to make them, your followers and potential customers become individual managers of their communities. Not only will they be happy, but they will also be highly efficient.Humor, integration and optimization of diversity, are some of the benefits that underlie the interaction of brands with their followers on Twitter, as they open their actions to interested users, they discover that Twitter is nothing but a dynamic network, much and viral in which the actions are carried out from the content, while Facebook is a network in which social interaction is essential.Finally, analyzing all the previous tips we can conclude that brands know the inherent and exclusive power of commitment to the quality of the service, it is well known that today, only through the commitment to quality and the awareness of what needs the business must satisfy is that a good reputation will be achieved, which is impossible without a satisfied community.