The Apple App Store in China is, as of today, quite different, since the company has proceeded to eliminate a total of 46,000 applications, 39,000 of them being games, including prominent titles such as Assassin’s Creed Identity and NBA 2K20, according to the firm. Research Qimai, which also indicates that 74 of the 1,500 most important paid games have been spared the purge, in addition to maintaining some of the most prominent free game titles, such as Call of Duty: Mobile or Game for Peace.
Today’s has been the largest elimination of applications in a single today, according to Reuters, although there was another important purge of applications before, precisely last summer with the withdrawal of more than 30,000 applications, most of them were also games.
Two major purges on the Apple App Store in China
The reason for these purges is because these applications do not have the national license granted by the National Press and Publications Administration (NPPA). This license allows users to make in-app and game purchases through the in-app purchases features.
It is a change of position since until now Apple allows new applications to arrive although they are pending approval by the NPPA, but in February the situation changed, in which developers began to be urged to obtain a national license before 30 June to update apps and games on the App Store, followed shortly thereafter by a notice that if it was not licensed after July 31, Apple would begin removal, although in some cases it extended the wait until today, December 31, with two major purges of applications and games taking place.
With this change of course, Apple is catching up with the Android app stores in China, which have been applying the same policy for quite some time. From Todd Kuhns, Marketing Manager at AppInChina, there is the possibility that foreign game developers may switch to an ad-supported model for their Chinese versions of their games.
For now, the aspect or reason that has led Apple to change its position in its Chinese version of the App Store is a mystery, and it is likely that the company does not want to have complications with the Chinese authorities in the future.