Sound quality premium It is now moving towards the videogames sector, a sector that has been constantly growing in recent years, which has even risen above the film and music sectors.
Today we are before the announcement of the partnership between Bang & Olufsen, one of the prestigious firms of audio reproduction products premium, with the Xbox, noting that this alliance seeks to create a new high-end audio proposal for the Xbox, although at the moment it has not offered information on the new audio products premium that will arrive under the designation Designed for Xbox.
It is expected that sooner rather than later, both companies will have additional information to offer and expand on what they have exposed to the public opinion today. It is expected that the new products will become exclusive to the Xbox, so it will allow full integration within the ecosystem of the console, although we do not know if the new products will also follow the minimalist style of the new Xbox.
And it is that this alliance comes several months before Microsoft puts on the market its new next-generation video game console, the Xbox Series X, which will arrive, according to all forecasts, for the next Christmas shopping season.
For Christoffer Poulsen, Vice President of Bang & Olufsen:
The gaming industry has grown significantly in recent years across all age groups, gender and countries, and we expect this trend to continue. Technology has advanced significantly in games, and improving the sound experience offers us a place to play a key role. (…) Entering the gaming industry, we want to do what we do best: deliver outstanding sound performance wrapped in amazing design and solid craftsmanship. We see great commercial potential within the game, and at Xbox we believe we have found the ideal partner to realize that potential.
To Matt Kesselring, head of hardware alliances at Xbox:
We are looking forward to the launch of the Xbox Series X later this year that will power the next generation of video games (…) As we approach launch, we are excited to partner with Bang & Olufsen to bring new premium audio offerings to the market and for fans of both brands
As we say, it should not take long to introduce the new audio accessories premium that will accompany Microsoft’s next generation console. It is possible that we will see these presentations throughout the summer, although at the moment they have not set dates either.