The new features of Facebook place the social network as a pioneer in utilities aimed at generate more business opportunities between brands, through the optimization of online marketing strategies FacebookOne of the best platforms to achieve online reputation is now capable of strengthening its brand, personal and / or business, thanks to the achievement of quality traffic and the possibility of interacting with both the competition and potential customers. Among the currently existing tools on Facebook we highlight the creating a fan page, whose main objective is to welcome our followers and get them to link with her through a like, that is, following the page. We are therefore going to create an Excellent Fan Page on Facebook. Before accessing it is necessary to have a Facebook profile, accessing the following link and following the instructions that appear on the screen create a new page: https://www.facebook.com/pages/create.php Pressing edit page, on the left of the menu takes us to a window where you have to press applications, select explore more applications located at the end of the options- and write in the search box located on the right side and at the top; FBML. Update: Since last March 18, Facebook does not allow the creation of pages with FBML. We will be preparing an article shortly updating the data shown here. More details at developers.facebook.com. Within this search, you will have to select static FBML, the advanced functions will allow a better customization of the page including optimization criteria programmed indistinctly in HTML or FBML. Return to the applications page and select within edit configuration, the link for this tab. Select go to application and set the code, which is simple HTML and where you set the domain you have to enter the name of the corporate portal. The image is of great relevance since it identifies the brand, no more than 500 by 800 to follow the precepts of the new utilities included in this month of March by Facebook regarding the fan pages, and the following code will be included
Once the page is created and the image loaded, you will be able to customize the text box that allows you to enter your static Facebook application. Later, you must download the attached file in zip format that will facilitate access to your template code. Make sure how it looks. the page and return to edit your options in order to make the necessary adjustments to achieve an adequate image of your Fan Page.It is more than evident that the new functionalities of the social network are designed to provide companies with new channels of interaction with its users and its competition, profits that achieve an exponential growth in business opportunities and increasing quality, thanks to the promotion of relationships of all kinds.For marketing professionals in social networks, these news in the Facebook Fan Pages have been very well received since it offers an extension of utilities that allows transforming a Facebook page into an efficient online marketing tool ine An attractive Fan Page increases the conversion rate by 25%, this measurement can be obtained thanks to the application that allows marketers to make modifications to the tabs in order to promote different aspects related to the brand, Static FBML. This application will allow you to measure the effectiveness of one page or another in terms of design.In order to avoid the lack of access to information, we find ContacMe, an application that establishes an external email account where to receive the data of the different Users who follow our fan Page. Virtual stores are in luck with Facebook thanks to Ecwid, the application that promotes electronic commerce on the social network, We can finish by saying that the new social era has begun, corporate Facebook is born and hand in hand with them, the social and the professional merge, exalting strengths and achieving that at the click of a button, an application such as FAQPage, establishes an area of frequently asked questions, opening to dialogue and interaction with users who contribute with their active participation to the consolidation of the reputation and all this … without leaving your Fan Page.