Development of payment applications: a profitable business?

Development of payment applications: a profitable business?

Interesting is the reflection made by John Biggs, one of the Anglo minds behind the Techcrunch project on the problem of piracy; or rather of the illegal downloads of paid applications from the apple house download store telling the story of FingerKicks a creation of GAMEized, a developer who bets and joins the challenge by creating an online football game a successful application , solid and well thought out. The developer’s bet was that his game would spread through the network, passing through the country, computer by computer generating an interesting and profitable volume of business.But things were not good at all and, after selling only 97 dollars the first day, the Sales just kept falling and falling, but as incredible as it may seem, during that weekend alone, the download statistics showed more than 5,000. Even a sale price of 99 cents on the dollar; A few cents of euros, for the application, multiplied by 5,000 was a nice figure. What had happened? Another AppTrackr victim Indeed, FingerKicks had been as a prominent application in the pirate information portal called AppTrackr, belonging to Hackulo.us; one of the big players in the market for cracked applications. With AppTrackr and a simple application, any user can download almost any application to their terminal without having to pay for it. Regardless of what Apple says or does not say about this explicit piracy situation from its application store, what is really interesting is the obligatory reflection that it suggests to us and, especially to those who build their business in the application environment. To what extent is it currently profitable to allocate time and resources to the development of an application for iPhone or iPad for payment, having evaluated and studied the market, betting on quality in the creation of effective solutions for the mobile environment and that is successful, but that due to the problem of illegal downloads, the number of users who take the application to their terminals and the income for it, are diametrically opposed From the perspective of an aggressive, competitive market that can be a failure in commercial terms and for reasons beyond the project, The development of payment applications for iPhone and iPad and, possibly for all the operating systems most used today, plays with piracy as a factor against the successful conclusion of an online business model Perhaps we must wait for the new market is mature in terms of protection systems and blocking of illegal downloads and in the meantime betting on a market of free applications, in which the business income does not come from downloading, but from their linking and association as social tools that they involve new advertising and online sales platforms.