Until now, Facebook ads had to have very little text, and the existing one had to occupy less than 20% of the banner area.
This has been a headache for advertisers for a long time, as putting a photo without text makes the reader have to go to the description to know what it is about, and very rarely does the reader make that move.
Now things are going to change, and from Facebook they send a note saying that they always work to improve the quality of the ads on their platform, and as part of this review, they will no longer penalize the ads with a greater amount of image text in the auctions and delivery.
Since September 7, they began to gradually eliminate external material and sources that indicate that they apply penalties to images with a lot of text.
Still, they make it clear:
Please note that advertisers must follow our advertising policies regarding text content. Advertisers are encouraged to reduce the amount of text with images, as we have found that images with less than 20% text generally perform better.
The note has been shown by the famous Matt Navarra on his Twitter account.
If you go to help in Spanish, it still refers to punishment, but it will surely disappear in a very short time.