Facebook, neuromarketing and new opportunities

Facebook, neuromarketing and new opportunities

That we are going through the social era in which words, creativity and differences of opinions make up new and constant areas of learning is known to all. Additionally, we are witnessing the mutation of the strategies and precepts that make up traditional marketing towards new professions with a future in the Web 2.0 environment, which is already moving rapidly towards a new website, where the image and the identification of needs based on the opinions expressed by users in their interaction, provide brands with constant sources of information. highly relevant information. The emergence of social networks was a structural change for the business world And therefore for the academic world, today marketing experts from all over the world go to psychology schools to receive the training they need to identify the exact point where emotions are generated, to try to adapt their marketing strategies to the emotions. This is known as neuromarketing and it contemplates very positive business figures for the brands that have put it into practice. Training takes place constantly and it is through trust and reputation that brands specialized in training manage to expand their services through the social network, reaching a large number of consumers who are eager for knowledge that will allow them to dispel doubts. inherent to entrepreneurship. Among the main advantages that Facebook has to be considered a nerve center in the training field, we find the interaction. The constant and non-stop sequence of unique opinions expressed by people in their interaction on social media, is creating a unique and historical archive of quality information, which manages to establish a new order in which brands are able to identify new trends while simultaneously, consumers become more active, engaged, demanding and knowledgeable. Social networks and more specifically Facebook, have come to change concepts that had become obsolete in the middle of an exhausted production model and it is for this reason that quality and originality not only endow brands with an added and differentiating value with respect to their competence, but additionally, they are shaping the new precepts on which the professionals of the future are based. Professionals who have the destiny of the brands in their hands and in whom the balance between knowledge, analysis and creativity are the key to achieving success. Going through social networks, a strong tendency to training aimed at promoting entrepreneurship and this is another aspect of great relevance, since with the current systems in a situation of stagnation due to the loss of competitiveness and the fall of consumption, entrepreneurship is consolidated as the most efficient production model in terms of development and segmentation. Training on social networks, specifically on Facebook is inherent to being part of them. As when we talk about geolocation marketing, we make a call to brands and inform them that it is by attending to the preferences and opinions expressed by users about the places they visit, where they can find the information necessary to identify the needs and interests. Thus optimizing their marketing strategies and the content with which they captivate their target audience, in the field of education, it is only through monitoring and a real commitment to trust and honesty that social media takes care of permanently train those who are the new opinion leaders in representation of brands. New production models and new, more educated consumers, more demanding and more eager to be an active part of the constant construction of a model as infinite as the unique nature of human beings. – Icons: www.iconshock.com