First day of La Red Innova

First day of La Red Innova

The Innova Network started today, at the Circo Price in Madrid, and we have already received the summary of everything that has been discussed there. We leave you with the text, remembering that you can follow the rest of the presentations and all the information about the event at www.laredinnova.com. – The founders of La Red Innova, Pablo Larguia and Jos Mara Figueres, They were in charge of presenting the conference and welcoming the attendees to this third edition of the meeting, which is breaking a record of attendees. The person in charge of opening the presentation shift has been Luke Williams from Frogfellow, who has proposed to the attendees a direct commitment to innovation and market disruption in any sector of activity because the story of the best business successes always comes from the hand of disruptive ideas. Through a journey through classical cinematography, from which he has taken examples such as Psychosis or The Shining, he has defined innovation as a process that requires breaking the user’s classic expectations and providing surprising solutions. One of your examples has been Steve Jobs, who just thought I want to have Bob Dylan songs and wondered how to do it; and from that process were born the latest Apple products and services linked to the music industry. Bob Wollheim and Sixpix Content, from Bia Granja, have contributed their vision of the reality of the Brazilian market. Wollheim has focused on the so-called Generation Y, the entrepreneurs of the future, who bring companies a new way of seeing life linked to their own parameters: commitment to the planet, digital culture, concerned about the reconciliation between work and personal life and with many options for the future. The keys to the Brazilian market were provided by its partner Sixpix Content, who spoke of a company with a 67% penetration of social networks in the market and where the blogger movement has an essential weight.

E-commerce development

Ezequiel Vidra, from Google Shopping, has focused its exhibition on the important growth that electronic commerce is having in Spain, with more than 9,900 million euros of monthly investment and almost 10 million users. As a priority trend, he cited the appearance of smartphones and the significant growth of searches through mobile phones. Based on these premises, he placed the launch of Google Shopping as an essential free tool to connect sellers with users and announced another surprise from the company that reach the market beyond 2001: a new product based on the search for local stores that will show the available products that the user will be able to access via mobile, also free of charge. The first cycle of presentations has been closed by Sebastin Muriel, fromTuenti, which has placed special emphasis on the important changes introduced by social networks not only in the lives of citizens but also in the behavior of consumers, which has a very direct impact on the market and the life of companies. In this way, Muriel has placed in the hands of users the initiative to provide companies with basic information about what they want and, with it, the keys on the way in which companies should approach their innovation process. Mara Garaa, President of Microsoft, has focused its intervention on the commitment to geolocation, understood as the union of your local position with electronic commerce. In this sense, he has emphasized that geolocation should not remain at the doors of the electronic commerce building, but must enter inside.Richard Gerver, Education Expert, has made a brilliant explanation about how the environment and the new generations are changing and the way in which this should affect the educational system. In this regard, he has referred to the influence that social networks are having on the way young people relate to the world.

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