Google buys Social Media Firm Fridge to strengthen Google+

Google buys Social Media Firm Fridge to strengthen Google+

The permanent search for technological innovation and the rise of social networks and the new paradigms associated with presence and relevance on the Internet, as the central axis of support for success, are constant objectives of the search engine after the launch of Google +. Relying on the necessary reinforcement to continue to maintain the attention of users, who in just 3 weeks have exceeded 20 million, Google buys Social Media Firm Fridge (www.frid.ge). Fridge offers the creation of micro social networks through which messages, photos and events can be shared with people or groups. The terms of the deal have yet to be revealed, although the idea fits nicely in Google+ circles. Through this service, the cycle of messages for groups formed around common interests and needs is started, which means an increase in interaction and with it, greater efficiency. Additionally, Google is making investments to optimize and strengthen the presence of Google + Google has also hired the development team responsible for the JustSpotted celebrity real-time tracking system and the Scoopler search engine to integrate them into the Google+ Va: Mashable template