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Google extends free Shopping ads globally

Given the health situation caused by the Covid-19 coronavirus pandemic, many physical establishments have been forced to close their doors to the public, having resorted to electronic commerce to try to maintain a level of sales that allows to remain viable in times difficult.

At Google, they have understood the situation and have made changes to some of their products with the aim of helping small and medium-sized companies to continue to face the situation that is occurring in many parts of the world.

Among other initiatives, at the beginning of the year it has allowed retailers in the United States to publish their ads to appear on the Shopping tab for free in order to reach more potential customers.

Now that it is extending this initiative to other parts of the world, from Google they point out that:

Retailers running free listings and ads averaged twice as many views and 50 percent more views. Small and medium-sized businesses saw the biggest increases since free listings were launched there.

So now they hope to repeat success in other markets. In this regard, they point out that from the middle of this next month of October, Shopping tab free ad listings will also reach Europe, the Middle East and Africa, benefiting more retailers globally, regardless of whether they already advertise in Google Ads or not.

What’s more, those already using Merchant Center and Shopping announcements won’t have to do anything, as the switch is automatic, while new retailers can benefit from a simple onboarding process, which lasts throughout the years. next and months.

On the other hand, Google has also announced the launch of local service announcements in ten European countries, including Spain, helping to find nearby trusted professionals, such as cleaners, electricians, plumbers, among many others.

The list of European countries where local service announcements are coming in is as follows: Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Switzerland and the United Kingdom. Google notes that potential clients will be able to view the licenses of the professionals, as well as the reviews of previous clients before proceeding to contact any of them.

Professionals will pay for ads only when customers contact them. In addition, they will not need to have their own website to be able to advertise, and they will be able to make the reservation of their services with interested clients through a simple telephone call.