We announced it here several weeks ago: Google instant Preview, a project that Google will be preparing to make it possible to view the content of a website from the search results without having to access the corresponding link. Now it’s official, they announce it on the official Google blog.
As I mentioned at the time, this gives extra importance to the design of a website, since the visitor who searches Google will be able to see what the destination of a link looks like before deciding to click the link. Not to mention the huge number of sites with more ads than content, which will surely be scrapped at first glance.
On the other hand, let’s not forget the sites that only serve to hunt visitors, without offering useful content, and that have reached the top of Google with not very honest SEO strategies … surely we are at the beginning of a new way of thinking when it comes to create content to attract readers.
In the Google blog of Latin America three points stand out:
Compare results quickly A visual comparison of search results helps the user decide which one best suits what they are looking for, as they can quickly jump between previews to see which site appears to be the best.Detect relevant content Orange text calls will sometimes highlight where the search term appears on the web page, so the user can evaluate if that is exactly what they were looking for.
Interact with the results page Page previews allow you to see the layout of a web page before clicking on that result. For example, if you are looking for a chart, photo, map, or list, you can see if that content is available with the preview.
Here’s the video presentation, 45 seconds long, enough to get an idea of what’s coming: