Google+, much more than a social network # infographic

Google+, much more than a social network # infographic

It is curious the inverse spiral of growth and development that the two largest Internet players have had today, first we have Google, for ancient times and then Facebook, which although it appeared long after the virtual world, its explosive growth, until reaching more than 500 million users is due to the great revolution that it caused, by putting social media as the new protagonists of the network. This change in trend has not only changed the way we communicate and the old paradigms of marketing, offline and online, but Facebook has become a serious rival that threatened the hegemony of the Mountain View giant as the undisputed king of the Internet. And the initial steps and proposals of Google to insert itself and counteract the attack of Facebook although it is better to leave them for oblivion, as is the case of Google Buzz, has been left behind and now Google with its new proposal not of a social network, but rather of a platform that brings together and offers everything we need in our daily experience on the Internet. We are obviously talking about Google+. Google+ appears at a time when the entire network has mutated to the social, basing its new model on the mobile Internet and geopositioning as pillars of a Web 3.0 that has once again changed everything – and of course, the appearance of quality and reputation as determining elements of positioning, which although it has also varied, continues to be the key to online success. But, as I said at the beginning, Google and Facebook have had inverse development spirals, the first was born as a search engine and it is not until now and with Google + that it lands again- in the social world, while Facebook was born as a social network and has had to incorporate parallel functions such as a search engine to improve the user experience. Undoubtedly, today if there is someone who has the upper hand in the new world of Web 3.0, that is Google, unless Facebook pulls a rabbit out of its sleeve Multiple and very weighty reasons; as shown by the brilliant infographic published by Javier Muiz in Seetio. In the infographic, after the attractive title of The real potential of Google+, Javier analyzes in depth and seriously the great strengths of Google to succeed in the new social web, not only with Google+, but with all the complementary tools and platforms it has, which, integrated all of them in a central axis called the social environment, could perfectly manage all our experience in the network, along with our digital identity, reputation, searches, email, messaging and many other services. Possibly with the advent of Google+, the Mountain View giant has taken a hit on the board that may leave quite a few injured; not just Facebook, but also services like Spotify, Foursquare, and a few others. I leave you with the infographic The real potential of Google+, just brilliant