The restriction of content associated with alcohol and gambling on the web, has been an effort exerted for many years in this area, to prevent people from being suggested or encouraged to indulge in the consumption or practice of any of these activities. .
The truth is that there are still a large number of websites that display advertising associated with this type of material.
That is why the search giant Google has taken the initiative to implement a new configuration with which users will have the opportunity to restrict all those ads related to alcohol and gambling that may appear.
According to Google, this function would be applied first in YouTube ads for the United States, then expanded globally through this platform and in the Google search engine by the beginning of 2021.
In the case of those countries that have legal limitations for this type of advertisements, such as Sweden or Norway, they will not experience any change in their policies.
Users currently have an option to mute ads related to alcohol and gambling. This helps prevent these ads from being reflected on Google properties or any of the many web publishers that the company collaborates with.
With the implementation of this new function, Google considers it an extra step that offers users more options.
The problems that Google will have
However, despite the optimism shown by the company with this function, the truth is that it is still halfway to making a total restriction of this type of content possible. And it is that Google does not mention precisely the scope that this new function will have to fulfill its purpose of limiting alcohol and gambling ads in a blog entry, so it is likely that some of them manage to evade this tool. Thus, Google could continue to receive income generated by a possible addict to whom these ads have been shown, although these will be drastically reduced.
In reference to this situation, a Google spokesperson expressed through an email the following Although our intention is to be able to block all the ads of a certain category, there are certain ads that can be difficult to categorize..
An example of this can be evidenced in the advertisement of an airline where a flight attendant appears serving a champagne, for example.