Guide: How to create an online contest on social networks

Guide: How to create an online contest on social networks

The uncertainty surrounding the specific functions of Community Managers and the success of contests, offers, discounts and coupons, typical of the geolocation boom and collective purchases, are recurring themes that capture a high level of popularity, the analysis of which allows identify trends that can be transformed into successful businesses.

But how do you create an online contest? …

There are several platforms that provide exceptional help to capture content generated by users and translate it into an online contest (mysort, sorteie.me, twitrand.com …), users play a decisive role with their participation and their promotion of the contest on Facebook But without a doubt, the best way to develop an online contest is by carrying out a series of previous actions that tend to optimize the method to be followed, thus increasing its efficiency and opening up new possibilities for success.goals: Online contests are the best way to attract new users and achieve the active participation of followers, which undoubtedly translates into an increase in visits to the associated Web portal. However, and without any intention other than to show reality, expectations should be rather conservative and focused on the specific objectives to be achieved. Relevance and added value: This is another very important item to create an online contest since it must satisfy the needs that link users with the business. Incentives and Community Manager: The granting of incentives to participate actively in an online contest is one of the most positive actions of the CM in this regard. The implementation of a contest open to voting, increases competitiveness and integrates into social networks in order to reach those who are not part of the specific community.Many CMs know that it is necessary that they have a personal blog that offers them support. that they need to include videos in their contests, in the same way, they must have the back of a group on Facebook that allows them to guide and solve users’ doubts, but the actions of the CMs for the creation of an online contest do not end On Facebook, Twitter begins to gain relevance for brands that see an impetus for online contests in the microblogging platform and therefore to achieve brand loyalty among users. The implementation of an online contest on Twitter should start when the contest is structured, in general the contests on twitter operate in a similar way to the rest of the social networks. – The first thing to do is analyze current legislation in the city where the brand is registered and obviously, be very clear that a Twitter contest is not a promotion but must follow all the steps inherent in a business plan on social media. Establish a link to the contest rules and regulations. These must be clear and concise and of course, you must carry out actions of your own promotion of your contest in order to promote it within your followers. data that should not be missing in a contest online are: Name, Start and end date and Prize list, the more the merrier, in this way users will feel that they have a better chance of winning and will be encouraged to participate. Create a specific URL for each award and a specific hashtag as well. It is vitally important that it be transmitted, when you send an email or any other communication channel – Make a track your contest participation through the specific software that measures the evolution of hashtags.‚Äď The promotion should be presented as an online marketing campaign, objectives, ROI analysis, deadlines, promotion, etc. are items that you should take into account when planning: if done thoroughly, if all the steps to achieve good promotion, follow-up, marketing and recruitment are carried out, contests on social networks Facebook and Twitter- They can be great allies of loyalty and the increase of online reputation and constitute a magnificent starting point for the launch of a virtual store online contests, they are very positive experiences for brands interested in online shops and collective purchases Finally, here we leave you a demonstration video on the actions to follow to implement an online contest on Facebook, created by Juan Merodio’s blog.