Google has just announced an initiative designed to help the tourism sector after so many months of shutdown in many countries.
It is about the possibility of appearing for free on Google Travel, something valid for hotels and agencies around the world.
The idea is to offer free visibility on google.com/travel, from where users will have access to hotels and their prices so that there are more alternatives of choice when organizing the trip.
They want hotels and travel agencies to be able to attract customers for free in this way, and advertisers will also have those free booking links to extend Hotel Ads campaigns.
If your hotel or accommodation is already in Hotel Prices API and Hotel Ads, you do not have to do anything extra to appear in the free booking links, any hotel can participate through the Hotel Center account.
Now they are working to improve the process of incorporating new establishments to Hotel Center, and will offer simple ways to publish prices and availability without the need for a high level of digital culture.
It is a link in the chain of aid to the hotel sector that Google is preparing, where there are other important links, such as the free offer of Google Flights to partners or the projects indicated from Think Futurism with Google.
For many years our way of traveling will be different, that is clear, so it will take a lot of help to recover a sector that has become, unfortunately, the main economic pillar of many countries.
You can get more information in this note from Google.