How I imagine the new Google Circles network will be

How I imagine the new Google Circles network will be

After yesterday’s article commenting on the rumor that a social network called Google Circles It will be launched in a few months, some of you have asked me how I imagine it will be able to compete with the so implanted model of Facebook.Although it is still an opinion, a way to give free rein to the imagination, here are some of my impressions on the subject.To begin we have to ask ourselves something fundamental:

What does Google have that Facebook doesn’t?

Although the reverse question is also extremely interesting to analyze and answer, this is the one with the secret of what should Google Circles include in order to compete in a market so consumed by the Great Blue Empire. Google has a search engine, the largest of all, with data on what people look for, what people find, the concerns and solutions of millions of people every day, something with impressive value, both in the advertising world and in the networks social. To understand how this data can be used, we could imagine a very common scenario: a group of professionals from the same department searching, at the same time, for the same information on Google. Tips to make a good presentation, templates to create invoices, a tool to create an intranet, a company to create a web design … often searches of this type are carried out between several people, independently, without an easy way to share the information. experience between them. A good Google social network will have to take advantage of the existence of its search engine to allow it to share concerns and results with other people, to be able to navigate in a group and obtain advice of the type I have seen that you are looking for a solar panel installation company, by chance I am working with a fairly good one in terms of quality / price. If our friends knew what we are looking for at a certain time, they can help us with the result. If our coworkers find a good resource on Google, they can indicate it so that it appears prominently in our search engine, something similar to what Wajam does. Creating a social network to share photos, videos, texts and files will not make much sense if you do not add the one thing that Facebook cannot offer: the experience of an Internet search engine.

Let’s not forget Android …

We cannot forget that Google has an operating system that is installed on millions of mobile phones around the world, with the possibility of locating ourselves geographically, sharing the applications we install (directly related to our interests) and detecting the contacts with whom we communicate the most. . Although the issue of privacy is fundamental in this matter, there is the possibility of creating a social network much more fragmented than Facebook, with much more limited circles, groups created automatically, suggestions of new contacts … all without having to alter the data manually. It is true that Facebook has the possibility of grouping our friends, but this work has to be done manually, something unfeasible when we have more than 500 contacts in our account. Google has the power, and the information, to create these groups automatically and make the necessary suggestions so as not to start the work from scratch. If, thanks to the mobile’s GPS, it is detected that we attend a university where other contacts also attend, Google could create a group, automatically, with the users who could belong to it. The same applies to data from Google Place, Gmail contacts, etc. Remember that Google knows much more about us and our contacts than we think (remember the Google Dashboard project, Google Profiles or the article What Google knows about our social circle). In short, it is still a simple mental exercise that, without a doubt, would be much richer with your comments. Icons: