How social media has changed the tourism industry

How social media has changed the tourism industry

Let us remember the exact moment in which, still stunned by the outbreak (and the magnitude) of the crisis, Facebook emerged as a giant of the network, as a promise for companies and as, ultimately, an innovative and unknown way in its potential- to minimize the impact of the crisis, specifically for SMEs who traditionally are responsible for 80% of job creation. We were moving through the maturation of Low Cost, a concept closely linked to finance through which the concept of Volume was decisive. in setting prices.

Maksym Dykha – Fotolia.com

A new way of regulating the market and undoubtedly an optimal way to efficiently manage the target public in times of crisis.

Reflection on Low Cost helps us to reach the strength that underlies dynamism and permanent evolution through this concept. social networks It represented a structural change of paradigm associated with business and not only with online businesses.The staging of tools that linked brands with their customers gave rise to concepts such as online marketing and customer commitment and everything, It became public and known in real time. No market, sector or industry could remain on the sidelines of such a change in trends, of the establishment of new consumption habits where Low Cost as a way of life underlies, but without a doubt the tourism He was one of the great beneficiaries of the social cycle.Very contrary to what it might seem, tourism ceased to be a luxury item to become an opportunity for many people who found in the tourism sector the true revolution of digital Low Cost, the possibility of interacting efficiently with the world. real without neglecting cost savings, security, protection and ultimately the quality of service. The added value of tourism is focused on its ability to adapt, tourism jumped very quickly to the online world. On the scene of Low Cost 2.0 or its namesake online tourism, it was an ally of the markets, the stock exchanges had to adapt to the rise of brands linked to tourism, the most tangible example of which are hotel search engines. as a base idea for successful online businesses that are consolidated as the starting point for those first virtual stores. Today there are many brand portals linked to tourism that have n achieved the interaction from their platforms, now not only is the hotel reserved, but it is also possible to interact socially with whoever visits it on the same dates connectivity through social networks and the possibility of searching for other users thanks to search engines Profiles are some of the most innovative aspects of the online tourism sector. Additionally, the current tourism sector is responsible for a large number of actions that are carried out by different professionals. Community Managers are essential in a sector in which marketing linked to emotions is more efficient than ever. Offers, discounts, online contests, have made the tourism sector evolve towards the identification and staging of new ways of resting Not in vain the figures for rural tourism are only increasing. The efficiency of the tourism sector seems to once again captivate foreigners (again the emotions) for those who are only away by the crisis – Spain continues to be a paradise of light and heat. Not surprisingly, the latest data from the INE (National Institute of Statistics in Spain) report a 7.4% rise in overnight stays in establishments not classified as hotels.Efficient options linked to savings that increasingly captivate a greater number of Today it is not difficult to find initiatives that promote private accommodation, the rental of private vehicles, in short, we are faced with a different way of resting where, knowing and interacting with other people, allows us to increase our networks and therefore continue on the path to self-sufficiency. Tourism that emerged with the staging of social networks is of great relevance in the new economic order, the efficiency caused by the distribution of resources underlies every successful business and, without a doubt, Low Cost was and is, an efficient way to take advantage of resources It is tourism that today awakens the innovation and creativity of the public administration that it finds in marketing online and emotion-based advertising, the way to captivate tourists from the local to the global.And the future Splendid if we take into account that we already have Foursquare, where word of mouth (click by click) allows us to know in real time the best quality / price relationships, allowing direct contact with the establishment or the agency that manages a reservation or program. It tells us about what tourism in the ubiquitous and mobile cloud will be like and there is no doubt that the power of the network provides permanent innovation to the tourism industry, which allows the staging of new efficient formulas that attract more interested users. if in addition these are linked and form an efficient network much better.Low Cost = Social, online and ubiquitous tourism.