Today, Jet.com, a new electronic commerce platform, currently available within the United States, has been launched, which aims to compete with the giants of the sector such as Amazon or eBay, targeting those users who wish to save on their electronic purchases, which It is the type of users to which it is focused. This is a risky undertaking, albeit with a vision for the future, taking into account the e-commerce boom in the coming years, which will increase the billing that occurs worldwide today up to four times.
The idea is that users pay a fee of $ 50 a year as a member, and during their shopping experience they can learn tips and tricks that will save them more money in practice according to a number of factors, being able to save up to 10 or 15 percent below the lowest prices they can find on the Internet, representing a challenge to the main e-commerce platforms already established, which point more towards those customers who are willing to pay for Premium features.
Marc Lore, founder and CEO of the new e-commerce bet, explains to TechCrunch that other platforms are targeting the same type of customer, which is the customer who is willing to pay for Premium options in their shopping experiences. He adds having seen an opportunity in the segment of users concerned about savings in their purchases, assuming a much larger segment.
Jet.com currently has some ten million items, the third part of which is managed directly by the platform itself, another third of which is managed by partners, and finally the remaining third of which is managed through a service they call a concierge, in the Jet items are purchased from retailers' websites to ship directly to customers. To date, there are some 2,200 participating retailers, although not all retailers welcome this service on Jet.com.