It is said that an image is worth more than a thousand words, but the truth is that a video can multiply the chances that a message reaches users more clearly than a text and a specific photograph. Among so many ways of making a video, the ones that are Animated characters have an additional plus for the type of edition, the typeface and the good graphic representation.
The data does not fail at all. According to the gentlemen of Cisco Systems, it is said that by 2019 video will have up to 80% of all traffic, compared to 67% in 2014. So for this simple reason you should choose to make a high quality animated video to increase the chances of making sales. If you know little about the subject, below we will give you 3 keys so that you know how to implement this digital marketing strategy in favor of your business or company.
The first 15 seconds must be super important
All the content of the video must be really optimized, but it is essential that the first 15 seconds produce that spark that causes the user not to separate and go to another publication. The video must have good visual appearance, elegance when speaking, more images than text and especially quality information and go to the point. Content that provides added value can satisfy the person's need, while clarifying doubts and defining some effective buying trend.
Encourage the user to buy what they are seeing
An excellent animated video can help to finalize a purchase of your company or business. If you offer quality features and specifications, it doesn't take 45 seconds to explain something that could be explained in 15 and with some images, you can make more than one purchase of the product or service you are offering. Focus on the user's needs and how to meet them to the point of beating the competition.
Make sure the user shares the video
Last, but not least, we have that attractive animated video can be shared by the user on their social networks if they really observe that there is something special about it. Standing out from the pile is another key not to be missed when executing a strategy like the one recently discussed.