In the 1990s, many real creatives bet on new technologies as true visionaries of the future made their bets for the increase in the presence and importance of the Internet in the business world. Speculation started an old movie that we know very well. and companies that promise the new The Golden they fell apart.The idea was not entirely crazyCertainly today we can affirm that behind the term Internet hides an inexhaustible source of resources, it is not easy to reach them and it requires a process of constant global growth, but if the evolution of social networks and their incidence in the figures of the Online businesses, the rise of electronic commerce and job creation, is to think that the current model has advanced in terms of maturation and learning from the past. However, what is sought to achieve as the final objective is money and in this context is that rumors about a possible bubble behind Web 2.0, from the point of view of the overvaluation of the market, the million-dollar investments and the strategies put in place to prepare the ground for an eventual, although not yet carried out, IPO.
It is difficult to predict what will happen, however, there is still time to modify the business plan, make the corresponding balances and maintain the growth path that is only sustained by horizontality and commitment. The similarities with the dot-com crisis are that the industry is the same and that overvaluation is a constant; but maturation and past experiences should bring a level of learning. Unless it was produced as a necessary plan to regulate an increasingly populated market, in which quality, although with a very short useful life, is not always present and in which there are many called but few chosen and the business is juicy, there is no doubt about that, brands that just naming them evoke sure success brushstrokes of stars that transform everything they touch into gold, but of course one is not gold, one is ultimately not the brand; It is a small investor in the hands of the big sharks, private shareholders who are dazzled by success and a future in permanent boom and who, caught in the clutches of speculation can suffer the effects of an eventual crisis 2.0 And even if this happens, Internet today is so decisive that it is consolidated as a way of life, market regulation is necessary in a model in which quality is increasing and global demands are increasingly greater for the people who bring together the new merged figure of consumers and service providers.