On several occasions we have spoken here at WWWhatsnew about Mailrelay, one of the best Email Marketing tools, with a free option that allows today up to 75,000 monthly posts and up to 15,000 subscribers, without any of the usual restrictions:
- No advertising (banner, logo, etc.) included in the newsletters of the users of the free account
- Without a daily shipping limitation
- No limitation of functionalities (there is no difference in functions between the free and paid accounts)
- And with technical support included
All of this makes Mailrelay the ideal platform for those just starting out and for those who already have a strong subscriber base.
Now they present a new version, improved from scratch, bringing together everything they have learned during these 15 years they have been in the sector. In the new mailrelay we can access a control panel with a top menu and a summary of the latest campaigns carried out. It is possible to enjoy new subscription forms, as well as to segment our lists with more options. In the previous version we had a less intuitive vertical menu, and now they have decided to group the most used content in a more visible area. Email marketing we have to have a content creation function, and with Mailrelay it couldn't be less. To create the newsletter we now have access to a new editor that allows you to drag and drop components, blocks that include links to social networks to text, video or image components, always grouping the information without the need to enter the source code.
In the capture it is possible to see the interface: blocks of content on the right side and our email on the left, with the option to alter text, add links, copy, move everything without seeing the HTML that is cooked behind. Mailrelay is the platform that we use at WWWhatsnew to send our weekly newsletters, and one of the functions that we are most interested in is those related to statistics, since they help us determine what content is most interesting for subscribers. In this sense, the statistics have also improved a lot. They offer more information, and allow access to data in real time. We can see which subscribers have opened our emails, who has clicked on the internal links, in what hours, in which days, from where the objective is that we can perfect the technique of sending newsletters without having to pay anything, since all the Features are always available in the free version. The links that we include within the emails first go through the Mailrelay servers so that the counting is done, so that there is not a lost click, since it is not counted at the end and at the beginning of the access process. Mailrelay also allows groups to be segmented, and now they include a new way of doing it: with dynamic segments, which helps us save precious time. The automation part has also received a good update, improved based on the registrations, clicks and openings of the emails sent. The tool is now cleaner, simpler and more direct, so the learning curve has improved a lot, allowing any user to start sending their campaigns a few minutes after registration.