Mobile users in Europe prefer the iPhone

Mobile users in Europe prefer the iPhone

According to the results of a recent study carried out by the company specialized in market analysis Yankee Group and which were made public last Wednesday, 40% of smartphone users in Europe declared that they had a very clear purchase intention at the moment. time to define your ideal mobile terminal: iPhone. This means that 4 out of 10 users opt for the apple house, demonstrating the high impact and presence of Apple in the main European markets, since the sample was carried out in Germany, Spain, France, Italy and the United Kingdom, with a universe of 5,000 non-professional users consulted and 2,250 employees and heads of IT areas at the corporate level. According to the study, in terms of purchasing preferences, the iPhone leads as we said at the beginning- followed by mobile terminals with Android operating system, with 19%, a percentage that obviously must be shared among the more than 100 devices from multiple manufacturers that use it. used, followed by RIM and its Blackberry with 17% of preferences and Nokia closes the list, with a discreet 15%. But that’s not all, since the study yields interesting conclusions, which complement and verify the trend we reviewed a few days ago when talking about the Internet and the worker profile in 2011, since the new mobile terminals and their applications are considered as tools of work that increase productivity: The number of employees who use their mobile terminals to work has quadrupled, with the approval of their direct managers or IT managers. The increase in productivity, according to what the users consulted indicate, is calculated at 58% during their trips. Finally, it is no longer a question of having a single mobile terminal, since most of the people consulted declared that they have more than one device and that they use them according to the circumstances, but always accessing the same online platforms and services. Va: The loop Image: iPhone Information