New free eBook: 11 success stories in online marketing

New free eBook: 11 success stories in online marketing

Learn about successful companies in digital marketing and what is the formula for their success, since Hubspot, the developer of the online marketing platform and specialist in small and medium-sized businesses, has re-published a free distribution eBook entitled 11 Success Stories in online marketing. The result of a collaboration between Davir Meerman Scott and the HubSPot team, this short e-book recounts 11 real cases of success in the area of ‚Äč‚Äčonline marketing. It is about analyzing a series of real stories of online campaigns that have been considered a success both for their creators and for the industry. In addition to the common factor of success in these 11 stories, we also find big differences, which occur in the nature and circumstances of the products or services that were promoted online; from a company dedicated to suitcases and luggage items, through a manufacturer, a non-profit organization and an investment advisory company among others, to show that success in online marketing does not lie in what is promoted, but how to effectively use the tools available to impact the market. From their reading it is possible to extract valuable information and ideas to implement or improve the effectiveness of our online marketing campaigns, serving as a point of comparison and inspiration to undertake them. Among the techniques described in this short book in PDF format and written in English find:

How surveys can spark media interest How to increase your online exposure by effectively using video as a marketing tool How to perform keyword searches to identify trends in your industry How to improve your search engine ranking through content publishing How to approach redesigning your website to improve your results

If you are interested in the book, here is the link to download it: 11 Examples of Online Marketing Success