Online analysts and professionals, education in continuous improvement

Online analysts and professionals, education in continuous improvement

We walk totally absorbed in the social evolution and in that awareness that seems irremediable, that places us before a cycle of exposure, exaltation, relevance and mainly, demand. That the new model is demanding! and at the same time exciting, if we do not allow ourselves to be overshadowed by the brilliance of success and we leave all our results in the hand of social chance. The social networks They are essential for brands, although the percentage of brands that can define the ROI of their investments is still a minority, it is true that they are considered essential in relation to the increase in customers and their reflection in the final business figures. But the network is much more we forget that today, the highest percentage of traffic for companies continues to come from search engines, so it is one of the aspects that should not be left aside. Analyzed from the more metric and analyst perspective and less commercial and publicist, the Web requires the Web analysts and his mind capable of developing qualities necessary to optimize the methods used towards the achievement of the objectives. Although it is true that when we talked about PR and the best strategy to achieve a good trajectory without being the main focus, we specified that quality work and in response to the needs of our target audience is what gives us the necessary reputation and relevance. to attract traffic the rest comes by itself. In the same way it is necessary to know what is web analytics In order to develop the necessary qualities to include it in our daily actions, it seems the best formula to reach the right balance in relation to social relevance and those more technical and analytical aspects of any business, right?

Every business has an objective to identify it is essential to build a good business plan.

Objective vs. Needs of our target audienceLet us dwell slightly on this aspect as it is not minor. When we say that it is necessary to know the interests of our public to focus our objective, we do not mean what we think they need based on what we have planned to do, but rather, to interpret their emotions and needs in a way that Decision-making is based on the satisfaction of interests.It is important to keep in mind that only in this way can we configure the tools at our disposal in such a way that it gives us the most efficient results, the project objectives are not defined by the machines, but through the ability of analysts to interpret reality, adapt it to the objectives and propose the necessary modifications to respond to what they are demanding of us.Consciousness and limitations always converge in every business planAnother aspect of great relevance on which we could pause a bit to reflect: the limitations begin from the moment the business is launched, realistically planning the different time horizons for the achievement of the planned objectives is essential to achieve the proper management of our analyzes, reports, metrics, etc. Finally, and this is a quality or talent that must be included in all online professionals; ductility, the ability to adapt and integrate, dynamism, virality and, without a doubt, hyper connectivity is essential for a model in which professionals are selected based on the quality of their actions and this is measured by the rest of the users who interact on the network. Permanent learning and a good business plan that includes the ability to rectify our errors in time are so influential that they condition the interpretation of the data and the obtaining of the necessary information to achieve, to Through constant learning, the greatest efficiency for our business.