PopCapGames would be about to change owners

PopCapGames would be about to change owners

The waters are choppy in the sea of ‚Äč‚Äčvideo games, according to what Techcrunch reports, as there are strong rumors that PopCapGames, the creative mind of great hits like Plants Vs Zombies and Bejeweled, will be about to change owners, in exchange for a major amount of money; We are talking about something like a billion dollars; that is to say, close to 700 million euros. After knowing such a high amount, the obligatory question is: Who is willing to pay such a price? … The first candidate, almost by obligation and due to liquidity is undoubtedly Zynga, the creator of Cityville and other games based on Facebook and that has announced several times during the last year his intentions to go shopping. Citing its own sources, Techcrunch indicates that indeed Zynga had a great interest in buying PopCapGames, but that it would have finally given up by not agreeing on the final price. The reason is that PopCapGames has a revenue curve between $ 100 million and $ 150 million, so any amount over $ 1 billion would turn the transaction into a long return on investment. Other possible candidates are Electronics Arts, another of the greats in the world of videogames that Playfish acquired in 2009 for 400 million dollars, but despite its market value of almost 7.5 billion dollars, it would be a very expensive operation. high value for EA. But there are also other candidates, most of them from Asia, where there is money and a desire to increase its market share, such as Tencent, a company of Chinese origin, with several games under its belt and significant liquidity to support it. undertake new projects and purchases. As things stand, it should not take long for us to finally know who the new owner of PopCapGames is if the rumors that the company will be preparing its IPO in the last quarter are not confirmed. of this year.