Square, price, promotion, product the traditional marketing strategies were based on these four variables, a business model based on the most local sphere, in which the market study was carried out through the analysis of a product based on the market; physical place, price; competitor analysis, promotion; investment in advertising and value-added product of the final good or service in the market and projections of success. It seems that we are talking about another historical cycle, the vertiginousness with which new technologies have penetrated our lives has led us to travel, almost without realizing it, through the marketing mutation. Forced by events, advertisers and marketing experts have had to study the secrets of SEO and contextual advertising and almost without taking a breath, move on to the extreme dynamism of social networks, where the here and now matters and where reputation acquires value. Today, marketing has other Ps, in which consumers, brands in turn, who, through the demand for higher quality to achieve greater specialization and respond to increasingly complex interests and needs, establish the new paradigms of advertising and marketing, obtained through axioms empirically proven at the speed of the Internet and consolidated as the philosopher’s stone of success in online business.Online training permanent training, the adaptation of traditional educational models to new technologies, the application of historical techniques such as coaching and neuro-linguistic programming. All this conceived as the permanent learning that, ultimately, underlies the constant communication that results from being part of communities, building new advertising and new marketing day by day. If we take social networks as an example and stop at their main objectives we have;
Facebook: online reputation showcase, where the professional and the personal disappear as categories and we all fall into social a source of information of dimensions not yet valued, although the projections after its IPO tell us a lot about who will handle the threads of power and privacy. Twitter: here and now, what interests, how unworthy, what produces association, what moves people, what are they doing source of information based on immediacy and, obviously, a pioneer of the new web due to its SMS-based format. LinkedIn: begins the segmentation of social networks in pursuit of their efficiency. LinkedIn is the showcase of professionalism. The maximum recognition of the community, where new talents are identified, talents to imitate, the brands with the best trajectory, the best reputations in the business world. Not being on LinkedIn implies a weakness against the competition. Quora: content museum, the content elevated to the altars of quality, users, consumers and brands fighting with the weapons of the intellect, to establish themselves as a point of reference for new digital content. We could continue with the analysis of each of the relevant social networks in current businesses, however this sample helps us to establish a new axiom; The requirements of this model to continue with this trajectory in vertiginous ascent require merged users and consumers, yes, but with a total capacity for adaptation, innovation and learning that is the commitment. It is for this reason that specialization is consolidated as an essential variable for the construction of the new marketing that is commitment; more quality more preparation, more innovation, more development.