With regard to howGoogle + has placed us before the real requirements of the network to achieve positioning, social presence and ultimately, increase traffic to our business and become a benchmark taken into account in future alliances and strategies, we have asked ourselves about what it underlies the social cycle in this new ubiquitous Web through which we have entered and in which mobile connectivity has a direct impact on aspects such as competitiveness, productivity and efficiency. When the social networks came into our lives and brands began to see their enormous potential in relation to reputation and the ease – limited only to the pecuniary aspect – with which it was possible to start an online business, Branding, became one of the main objectives of microentrepreneurs. , SMEs and companies that had been affected by the global situation. Today, although the time span in which the model has hatched has been brief and without a doubt the stars of the social sky shine more because of how black the clouds of the global panorama are, it is a reality that a business of success on the Internet and it is also true that Branding, the undisputed synonym of reputation, is now in this +1 cycle through which we move forward, more necessary than ever. The presence that great ambiguous There is always reference to the presence in any phase related to a branding strategy, however it is not a reality that the rise of the mobile Web and the new door to the social universe that has opened Google + base its growth on permanent connectivity? Presence is essential to achieve relevance, consumer purchasing decisions increasingly take into account user recommendations and comments, relevance and reputation is now measurable and, therefore, to achieve success in a campaign In branding it is essential to have a constant and permanent presence to interact or to obtain information in search of quality. Content and marketing, essential The contents, always at the center of every objective and that is, it is only through them that a link is established between users and brands, their quality, the ability to give answers, report news, advertise curiosities, being a social benchmark and betting on a model in which education and connectivity sustain growth are the key to awakening the interest of users in our business. Content marketing, the one that is talked about so much today, is about its efficiency in quality, it is only through the content that the emotions associated with a product can be awakened, it is only through an advertising model based on the confirmation of the need through words that is able to answer the questions on which any purchase decision is based. At this point the brand has a double challenge: On the one hand, it must review its metrics, objectives and behavior of its users, to identify what aroused their interest and strengthen it, on the other, simultaneously, it must face the ever-increasing demands of users who decided to start an online purchase. For the first ones again in the contents we will have the challenges and for the second ones: -Added value, for this it is necessary to know what the competition is doing and give something else -Quality vs. Efficient price -Generation of confidence in the purchase process Always increasing quality, the CRM thermometer of confidence The CRM and its relevance. This is an essential aspect since it is only by achieving customer satisfaction that quality will be demonstrated on the network and this is essential for a good positioning. They are actions that, even for businesses whose budgets are limited, must be taken into account if relevance, reputation and efficient Branding are pursued, detecting weaknesses helps us increase strengths the rest, it is hard and constant work How else to build a Brand? How else is relevance acquired?