Spotify is clear that it is hot on its heels, and therefore, it has to accelerate to continue to be in a prominent place within online music streaming services. In addition to the steps they have taken in recent times, they are now joined by the content distribution agreement that they have carried out with SFX today in order to have exclusive content to offer their own users, which includes lists of selected reproduction, in addition to the audio and video corresponding to the different electronic music festivals and events.
Note that SFX is the service that the Beatport company launched earlier this year and that specializes in creating digital content, festivals and live events focused on the culture of electronic music, currently having enough content for Music and video that will allow Spotify to have exclusive, high-quality content that users will not be able to find on other platforms. In this sense, Spotify has seen how in the last two years, a series of musical artists abandoned their platform in favor of rival platforms, such as Tidal or Apple Music, which also have exclusive content.
In this way, Spotify shows that it does not rest on its laurels and that it takes measures so that they do not eat up market share. With this move, as stated by Greg Consiglio, Beatport President and CEO, in a statement: Beatport is building its content network with a variety of distribution partners, but Spotify will be the only partner to have exclusive access to new exclusives from Beatport music.