In a recent interview with the online newspaper The Huffington Post, STefan Weitz, Director of Bing, Microsoft’s search engine, made his personal and corporate stance on the current concept of Internet search clearly known.
The concept of Internet search as such has not changed much during the last 12 years, all engines have used a similar scheme when delivering their results to users, but currently the search as we know it begins to fail, The traditional notion of searching, analyzing the texts of the pages, the backlinks and everything else associated no longer works.
Speaking specifically of his great rival, Google, Weitz said that The scheme applied by the Mountain View company of determining the degree of connection between different websites to create a ranking of results was a brilliant idea, but it no longer works. and that the time has come for search engines to take into account the new needs of users.And apparently these new user needs would be considered in the new function that Bing has incorporated a few days ago, which considers Facebook likes as a variable for positioning and results. For example, if a user is looking for a pizza shop in their locality, Bing will consider the businesses that have the highest number of likes on Facebook, made by members of the user’s personal network, and will take them into account when determining a rating. better positioning This new feature of Bing only works if the user is connected to Bing and Facebook simultaneously and obviously raises a new search concept, in which the business model changes, as it is oriented to the mobile Web and plays with environments bounded by the radius of action of each user in the physical world and his personal network. What Bing tries, according to Witz’s verbatim words, is incorporate the emotional factor into the decision engine; In other words, not only SEO will be governed by criteria as we currently know them, since determining the positioning, incorporating as a variable the interactions of the social network of each user, undoubtedly supposes a personalization in the search results and an overlap of the local network together with the great global network that is the Internet. Of course, incorporating the online reputation created in social networks as a factor in search engine positioning was already proposed by Google at the beginning of this year with its experimental function called +1, a smile from the Facebook like button, which allows users to vote for a site that has been of interest to them or that contains quality information and that will be incorporated as a variable in the global positioning of a site, incorporating the human factor in its algorithm, which has been modified recently. and that by adding quality as a measurement variable, it has put a few Web portals in trouble and condemned to extinction. The truth is that we are experiencing the birth of Web 3.0 in which the old parameters and concepts that were established or vary profoundly or become extinct, since the Internet model is dynamic and what was very good 10 years ago, has simply remained in the past and of course, Internet searches will no longer be what they were, because the new Web poses a new model of total integration and permanent connection through mobile terminals, in which the paradigms are geolocation, the new hyper-segmented advertising models based on local user-market interaction do, with augmented reality as a platform and with positioning directly associated with online reputation Welcome to the global village. If you are interested in the subject, I recommend you take a look at the articles Collateral effects of the new Google algorithm and New Google algorithm: Marketing entertainment in its purest form.