The reach of Twitter and the discovery of America

The reach of Twitter and the discovery of America

After a few hours of meeting with one of the largest data analysis companies in social networks in Latin America, I want to convey some ideas that have come from there. When we think of Twitter we tend to think of the quick response that companies have to give their consumers (actual and potential), to the one-way information of many news media, to the need to measure people’s satisfaction to a specific event or content, to the campaign creation‚Ķ There are so many ways to use this content network (remember that this is how we prefer to call it, to differentiate it from a social network like Facebook or Tuenti) that we could write books and books about each of the alternatives and still many succulent details will be omitted . What we tend to forget is that there is a history, brief, for the moment, of geographically located texts and opinions, as well as classified, on many occasions, by subject. The fact that Twitter is synonymous with real-time information does not mean that companies only use it to analyze what is happening. There is an evolution of opinions that can and should be analyzed, a change in the tone of the messages related to any brand that changes over time at the same rate as the actions that companies take, and that is what we have to remember, what we have to analyze to know if the actions of the companies have the desired effect on consumers. In an example that they showed at the meeting, we saw how a company had more than 40 million tweets stored in a constantly growing database, analyzing how people changed their opinion on certain issues depending on campaigns that were carried out both on the Internet and online. traditional media. Municipalities that pay attention to social networks to obtain satisfaction indicators, television networks that use this information to define strategies, music groups that use Twitter and Facebook to get to know their customers … There are many companies that are specializing in saving and analyzing tweets that may be interesting for their clients, large databases that use artificial intelligence systems to detect feelings from the words used, graphics that move to the rhythm of what we all write on social networks … graphics that serve so that great Companies make big decisions, like ending a soap opera ahead of schedule, for example. Twitter, which is the protagonist that I am analyzing in this text, can help us to change situations of our day to day, and all those who are living the movement Real Democracy Now you know very well what I am saying, but it also serves to have a history of the temperature of our clients, something essential to avoid shooting blindly. This data can actually help you make long-term decisions. The opinions we leave on Twitter every day may be part of a strategic decision of a multinational company in ten years… or not … Working on this issue is like getting on the caravels with Cristobal Coln. We do not know very well where we are going to go, many times we try and test waiting for something to happen after that cloud, it may be that we will not get anywhere, it may be that we run out of food in the middle of the road … Or it may be that by analyzing so much data we end up discovering a new continent.