There is no respite, it is true, the news about the functionalities, tricks, applications, extensions, which pursue the efficiency and comfort of users in their social interaction, have not allowed us to rest. Mashable, MtV Y Ford It will be the brands that join the experimental phase of the Google + project as the first company accounts and we know the most efficient applications and extensions to achieve the integration of our Facebook and Twitter in the Google + wall as well as what we must do to obtain a personalized URL (let’s not forget consistency with the SEO actions carried out on the blog and on social profiles) we know its weaknesses and we know its advantages. We know that they are committed to maximum exposure and that privacy is clearly differentiated from security, which is interesting for an ecosystem that needs who am I and what do I do? to continue generating confidence.And we know the +1, also the only -1! … but we know that +1 is of vital importance for the purchase decision, not in vain the latest reports show data that leads to surprise in relation to specific weight of the suggestions and recommendations on social networks, on the final decision to make an online purchase.But if we know that the Google social project, Google + and +1 are the link between trust, it is not wonder that we have and with the way to measure the efficiency of +1 thought to give one more argument when it comes to being said by one brand or another; the reputation, relevance and quality argument.For brands, it is just one more functionality to drive traffic, market penetration and rising reputation. But for the administrators of the Web portals, for those who strive every day to discover the hidden and sometimes indecipherable precepts of the new social SEO, the metrics are not valid if they do not yield data. It is for this reason that we delve into the analysis of the reports prepared from the tool center for Web masters, which will allow you to see the real value that +1 brings to your content and to the traffic of your Web portal.Note: You should know that if you have not verified your Web portal in the Webmaster tools, you will be losing all the data related to your traffic, to do so you must follow the instructions that Google gives you.To start from the tools for Webmasters we can observe the incidence of the +1 button in the final traffic of the Web portal.
Thanks to the search impact report it gives us an idea of the first response to relevance and the recommendation of the +1 button Clicks and their fluctuations can be seen by comparing the impressions in the searches without the influence +1 and with it, showing only the relevant data for the portal The activity is also shown through an ad-hoc report, this will count the times that users have pressed the +1 button from the Web and from the search engine. Public report: the location, demographic and location data of the users who press the +1 button, highly relevant information that provides administrators of Web portals with relevant information on interests, preferences and needs. To view the reports associated with the activity of the +1 button, you only have to press the +1 values option. Similarly, the installation of a social plug-in in Google Analytics is contemplated to complement the information about how users share the contents of their brand. Additionally, three more reports are contemplated; social engagement report, social actions and social pages, through them it is easier to identify if the interaction with the +1 button implies a longer time spent on the portal, check if all social interaction (+1, twitter, Facebook, etc.) will be carried out from the website and check what contents are the ones that most unleash the social action of its users. The reports that collect the social activity are of recent creation, it will not be but through the users and their needs, coming from the interaction in the network, that new metrics necessary to achieve a more efficient and higher quality network will be discovered. to no avail, Google’s social stakes increasingly seem like the birth of the social Internet. And that we did not contemplate the most social version of the network as an intermediate cycle between the social Web and the ubiquitous Web, although of course, applying common sense, it makes all sense to think that the jump to the mobile Web should be carried out under the framework of an eminently social network, both in management and in decision-making. +1 the value of influence