Twitter has started try a new type of profile aimed at companies, non-profit organizations, publishers and creators, and anyone else who uses Twitter for work, trying to make a difference with respect to user profiles.
In this sense, new Professional Profiles are basically a modification of the Twitter profiles to which a series of improvements have been added to provide more information to potential customers.
In line similar to what Facebook has been offering for a long time
For this reason, with respect to the daily profiles of Twitter, a new section called About arrives in which integrate the physical address of the company / organization / worker together with a small map, as well as the hours of availability.
These data will be subsequently accompanied by two buttons, the first to obtain the addresses for access to the physical location of the business, and the second to enable direct contact via Twitter.
The new Professional Profiles are currently being tested in the United States with a small group of companies, although from Twitter they promise to extend the tests to more professional profile accounts over the next few months, being also open to the participation of professional users, who are asked: What kind of functions do you want to see in your professional profile?.
For now, what is known about the new Professional Profiles is from what has been commented from the Twitter Business profile, including the capture provided in the initial tweet.
Basically, it is about offering something similar to what Facebook has been offering for a long time: differentiating the profiles of individuals versus those of companies.
For now, the trend will be to offer more information, with a high probability of expanding in the future, as Kayvon Beykpour, Twitter’s product leader, points out, although it is also likely that new features may arrive.
Undoubtedly, it is a movement that will make companies and professionals modify their strategies in order to improve the visibility of their businesses before potential customers that they can receive from Twitter, and that could be used by the social network to bring more capabilities in the field. future that allows us to help them, and more so in a situation where many companies have been harmed by the pandemic situation that we continue to experience.
We will have to be attentive to the next news that they will be offering.