Twitter targets online advertising by buying adGrok

Twitter targets online advertising by buying adGrok

As we have recently lived; Or rather, we are experiencing the effects that the latest modification of the Google algorithm has caused, which by placing special emphasis on content and its quality when determining the results in positioning has condemned a few hundred thousand of users to death. sites and networks that not only used the much discredited link farming technique, but also made junk and duplicate content the source of their income and the lifeblood of their business. Thus, while in the world of positioning things are in turmoil, in the world of online advertising things were as they were and as God intended, possibly until now. Twitter has announced the purchase of AdGrok in order to become the most efficient platform for the most effective online advertising ever. Twitter’s promise regarding the platform they are working on is to differentiate the model with that of Google, Adwords, offering a more effective scheme with less investment. The underlying idea of ‚Äč‚Äčthe new model is based on the premise of a greater capacity to impact the exact target and audiences that the advertiser needs; unlike Adwords, whose policy is: many hooks for some to bite The objective of AdGrok is to simplify and make the reading and interpretation of the data currently provided by Google more understandable., in such a way that it facilitates corrections by advertisers, which translates into less advertising investment with greater impact and effectiveness; almost nothing, just the El Dorado of online advertising. For this and according to Twitter, its strengths are that of being a platform on which large amounts of information circulate daily, which can be searched and classified in order of relevance, crossing it with criteria and profiles of its millions of users. We will hardly see the Twitter advertising platform before 6 months, a minimum period for the AdGrok team to be able to set up the machine on the social network that is supposed to end Google’s hegemony in the online advertising universe and that should work more or less like this:

The owner of a small boutique wants to contract advertising on Twitter, to impact on specific audience profiles, according to demographics, income and education, so Twitter puts at their disposal a tool that clearly identifies the combinations of keywords more efficient according to small targets within the global target group, differentiating the terms and the language necessary to increase the impact of the message and many other functionalities, in such a way that the decision to purchase and publish spaces and advertising messages is optimized, improving the effectiveness, with less investment.

Obviously that’s not all. From the issuance of their online advertisements, each advertiser will have at their disposal a complete series of data and information on the effects of their message; Much more than a simple report of how many users were exposed to the ad and for how long, something that Twitter calls resonance. While it sounds interesting and if it becomes what it promises to be, Advertising on Twitter will represent an important qualitative leap in terms of advertising investment in contextual ads, but in addition to thinking that obviously- Google will not sit idly by and improve its platform, the emergence of Web 2.0 has changed not only the paradigms and dogmas on which advertising was traditionally based. Web 2.0 and much more the 3.0 have changed the meaning and orientation of advertising and its messages, becoming a much more social action, with word of mouth as a transmitting channel and with the new promises of combining globality with locality, thanks to geo-positioning and mobile terminals. Well, if Twitter, Google, Facebook or any of the big ones wants to change and revolutionize the world of online advertising, it simply must go much further than improving the Google Analytics metrics.