Twitter will launch its new advertising platform in eight weeks

Twitter will launch its new advertising platform in eight weeks

At the beginning of June we told you how Twitter was preparing its entry into the world of online advertising, acquiring adGrok in order to create a platform for contextual ads similar to Google’s Adwords scheme. These paid tweets represent a further step in the search for revenue by the microblogging network, which although it is among the most popular and massive, has always had the Achilles heel in how to become a successful company in terms financial Well, so far nothing new under the sun until today, when apparently we already have a date to see the brand new announcements on our Twitter account: Eight weeks. Thus, Twitter has been inviting potential advertisers to learn about its new advertising platform, promising effectiveness, results and ensuring visibility and impact. Apparently, the basis of the new Twitter advertising scheme would be based on its application developed for IPhone and baptized as QuickBar whose result was, to put it elegantly; little lucky. Twitter’s bet will be to have developed a fast access bar and very little intrusive; That remains to be seen, as it is to be expected that in a couple of months we will not have our Twitter account flooded with links and advertisements. The challenge is to find the balance between quantity, but let’s not forget the quality of the ads and their contextual relevance to the topics and trends of each moment. Even so, in economic terms, Twitter’s expectations in terms of income are not initially excessive, since its goal is to earn about 100 million dollars during the first year in advertising sales, an amount well below the 3.5 billion that it intends. sell Facebook for the same concept. Goes: TheNextWeb