After the incorporation of Google founder Larry Page as CEO of his own company, much has been written about what his job should be like, although I have not liked any article as much as the one published by Dean takahashi on venturebeat.com a few days ago. In the article he talks about the +1 product, the iphone-android war, the public image of the company … an unmissable text that I leave here translated with the service of the Babelic Translation Agency:
1 – Take care of the growth of the social media giant Facebook.
Google has finally launched its +1 social affinity platform, but the time it took to happen has been enormously long compared to the speed at which Facebook has been reviewing its platform. Facebook represents a threat to Google because the larger the social network, the greater Google’s blind spot (Google cannot search through the Facebook platform data because it is separated by a wall of the open Internet). This means that Google’s search results won’t be the best at some point.
2 – Get around the obstacles that China is putting in your way.
Google’s revenue has grown in China, but not as fast as many Chinese businesses have grown. However, Google claims that the Chinese government is slowing down Gmail. Google is also trying to win the right to continue offering its Google Maps service in China without handing over its source code to the Chinese government. Rivals like Baidu are gaining ground in the meantime.
3 – Stay out of the crosshairs of competition regulation regulators around the world.
The European Commission and the Texas Attorney General’s office are investigating Google’s market power. Members of Congress want public views on Google’s competition practices. A federal judge recently rejected a legal settlement that would have allowed Google to pursue its book-scanning project. Google Books was reportedly Page’s pet project, and it’s not doing so well. Google has $ 35 billion in cash. But as Microsoft learned, cash can disappear very quickly when the government takes its share of the antitrust fines.
4 – Reach Apple in mobile innovation.
Google has spent a lot of time trying to outwit Microsoft. With its Android mobile operating system, it has taken on Apple. But even as Android gains market share over Apple’s mobile operating system, iOS, Google often lags two steps behind Apple’s platform innovations. It has been far behind Apple in proposing a program for tablets and options to buy items from an application, which is the primary business model of the iPhone.
5 – Make Google a good stock investment.
As long as Google remains mono-factual, search / ad-centric, investors won’t reward you with a higher share price. And mediocre growth will also make it even more difficult for you to keep your employees. If things continue as they are, Google could end up like Dell, Forbes said. Google’s market capitalization is $ 190.3 billion, while Apple’s is $ 317.4 billion.
6 – Get people to trust you in terms of privacy.
Google has made a lot of mistakes when it comes to privacy, such as capturing Wi-Fi passwords with its Google Street View vans and paying a $ 8.5 million settlement for complaints about its Buzz social media tool by exposing the names of people with whom Gmail users communicated regularly. Google has agreed to have the Federal Trade Commission review its privacy procedures every two years. And it seems that he still has not learned. Just last week, CNN wrote about how Google is exploring a service that allows people to identify faces in a photo. I found it to be a perfect tool for stalkers. Google once suspended this project for privacy concerns, but has somehow got it back on track. It does not inspire confidence.
7 – Conserve your people in a war of talent that is red hot.
Rivals like Facebook and other young Silicon Valley entrepreneurs are hiring Google employees who want a chance to get rich. Google can’t pay its employees as much as companies that are giving high potential value stock options. This has to do with No. 5. Although Google also has to start fun new businesses that retain their employees. At the moment, four top Facebook executives worked at Google.
8 – Learn to deal with the media.
Page is said to have a huge aversion to dealing with the news media. That cannot go against Google, as there are many other CEOs who are better at these issues and are often willing to throw rocks at Google. Page ranks 24th on the Forbes list of millionaires. It’s hard to have sympathy for someone like that. But Page will have to try. He has long lobbied Schmidt to create a public face for Google. It’s going to require some emotional intelligence, not just pure brain power.
9 – Solve Google public image problems
Google should appear humble and realistic, not arrogant. Schmidt finally learned how to speak properly in public without causing a furor every time he appeared. When it comes to the Google brand name, it has a lot to do with search, YouTube, and Android. But in too many other attempts, Google has failed to win over consumers. Google has to continually gain trust and drive its fans crazy.
10 – Finding a huge new business that goes beyond searches.
YouTube, AdSense, Google Maps, and other businesses are starting to make a lot of money for Google. But revenue from search ads continues to dominate the company’s balance sheet. Could the company build a better electric car than Tesla?