Let me begin this reflection by showing an inherent dichotomy in my transition process between living under the precepts of the old economy and my transition towards entrepreneurship as a way of life. I am not very clear if privacy is really an issue of importance for Facebook, for the model and even, solving the fundamental requirements, for users. One of the great things about this new cycle we are going through is that, with such a fierce level of competition, with an openness as global as it is hyper-segmented, the quality requirements that come to us not only from new prosumers, but mainly from the platforms on which the new model is based; Google and its algorithm, Facebook and its interaction and commitment requirements, emotional SEO, the commitment to quality, place us before the scenario of creativity and innovation as fundamental premises to be part of this new economy. Thanks to these requirements, thousands of new business ideas come to light daily, adhering to the precepts that govern this new model and carrying out a personal and business SWOT to make the transition to the social world. A world in which the more exposure and exaltation of people and brands, united by indestructible umbilical cords in which reputation acts as promoter or destroyer, the more efficiency, more commitment, more dynamism, more opportunities. Privacy elements associated with the protection of minors as well as data processing under standardized security schemes are essential so that trust is not violated. The social network reports that more than 20,000 profiles, mainly minors, are unsubscribed every day, but it is not enough. There are portals that allow the scanning of the Facebook profile, yielding a report of deficiencies found in terms of risks to which it is exposed, Reppler.com It is one of them. Giving great importance to the quality of the content and paying special attention to the emotions expressed in the profiles, Certainly privacy is an issue that maintains a high level of debate, it is more than evident that we must still go a long way if what we are looking for It is the concealment of aspects of ourselves that are absolutely normal and essential to transform ourselves into the person we are even in the exercise of representing a brand. Some currents of opinion consider that Facebook should implement mechanisms that protect users in their private sphere, however,
It is not as true that brands that show their most social aspect, that in which they share their leisure activities, their tangible social circle in an identical setting in which they show their commitment to quality through the contents associated with the brand you represent, when they manage to consolidate a reputation does it spread quickly?
Obviously we want to establish that privacy on Facebook does not require substantial improvements, just open an edge to it as used in the legal nomenclature – reasonable doubt, privacy, personal data leaks, control of access by minors , are basic actions, but going further into privacy in a social network where the more exposure the greater the reputation seems inconsistent. The controversy is served since currently the social network reported that privacy simplification measures would be implemented to In order to allow people to meet, the social fabric must continue to grow.The social network establishes open profiles by default, this means that the personal and professional information published in the social network circulate through the network, once it leaves the social network, after the modification made by the users, this information will remain on the network. But let’s analyze this aspect, obviously, People who only have personal profiles on Facebook who use the social network to communicate with their family and friends or to interact in social games, may require to maintain their anonymity, for reasons of any kind, it is more than evident that the social network should allow the decision of the users to take precedence in relation to the level of exposure that each one wants, but for those of us in one way or another who travel through this production model, Isn’t it true that how much more social exposure we do the faster the building of our reputation will take place?According to the social network, consent will be required to share personal data and it will remain in the hands of users to allow access by any application to the data of their contacts, who will find an additional filter with the privacy that the contacts have established in their profiles. the platform, the changes that will be operational in a period of no less than 12 months, will serve to take a further step in the confidence that exists in the platform as the host of a new production model. Now and in conclusion, beyond the leakage, of the impositions of exposure that threaten freedom of choice and therefore are not admissible in a horizontal scheme in which it is the construction of community that optimizes the resources through which this new ecosystem feeds, exposition of who we are, what we do, what interests us, what we seek, with whom we relate, is what makes up the social fabric. New Big Brother? … certainly a response It is difficult, but it is true that, only through communities based on quality, managed efficiently by new opinion leaders, built by users who are also brands and who use the same precepts to gain the confidence of SEO Is it that the figures that accompany online businesses continue to rise if there is no exposure, there is no knowledge, how are reputations built and trust fed?Article written byCarolina Velasco, from SHOUT! for WWWhatsnew.com