One more month in InsideFacebook they present the ranking of the most popular games on Facebook, a list that is important to analyze in order to understand current trends and know the evolution that the world of leisure is having within social networks. I leave you the translation, hired once again to the online service of Babelic.com
The month of April begins with 14 games with less monthly user activity and 15 with less daily activity compared to the previous month. Between the two graphs, made from the data offered in the classification table of the best applications of AppData, it can be seen that Mafia Wars points higher in MAU (monthly active users) compared to DAU (daily active users), as a consequence of last month’s cross-promotion campaign in CityVille. On the day of the campaign launch, Mafia Wars peaked at close to 5.6 million DAU compared to April 1, when it reached 2.3 million. They have found that drawing open conclusions from the changes in DAU’s 25 most successful Facebook games presents some challenges. Although DAU is typically a better tool for measuring linkage to a game and potential monetization, it is also affected by external factors that do not affect MAU. For example, DAU’s tracking of CityVille in the week of March 15, in which there was a decrease to 19 million on March 22 before returning to its level on April 1. One possible explanation for this fluctuation is that this time of March is the time of year when most schools in the United States already have spring break. And how many people play CityVille on vacation? Or during the weekends or holidays when the children are at home? Notably, they’ve seen this possible DAU Spring Break decline in most, but not all, of the most successful games on the DAU list. Second, the DAU list does not always take into account the supposed play cycle of a game. For example, a player only needs to play Zuma Blitz once a week to maintain a presence on the leaderboard of the best apps. Additionally, developer PopCap Games only offers a community-oriented video on Mondays, which may explain the ups and downs of fluctuation reflected by DAU over Zuma Blitz for the month. Third, and perhaps more difficult to interpret, how not to take into account the percentage that DAU offers derived from the significant influx stimulated by the cross-promotion campaign? An example might be the maximum that Mafia Wars reached as a result of cross-promoting CityVille. If we tried to obtain an average DAU for the entire month of March or if this campaign was carried out on April 1 instead of March 20, that peak of one day the DAU rating would have varied significantly. All these results are based on information collected from AppData, insidefacebook.com’s social gaming activity tracking service.