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What should WhatsApp do to prevent its users from leaving

Since the announcement of the WhatsApp privacy policy changes (which do not change that much), many users have decided to leave the messaging platform to go to Telegram (here you have the video with its advantages) or to Signal. Logically Facebook is now trying to fix the problem with some actions, such as delaying the implementation of these changes or making it clear that they do not affect the European Union, although there are other things it could do to prevent the leak.

At the moment WhatsApp has performed the following actions:

– You have postponed the deadline for accepting the new terms. – Shows status updates that address some rumors that continue to spread. They specify that he cannot read chats or listen to calls and that he does not share contacts with Facebook, among other things. – In India, the largest market for WhatsApp in terms of number of users, it publishes cover ads in major newspapers that say WhatsApp respects and protects your privacy. – He repeats in the media that the changes do not affect the privacy of his messages with his friends and family in any way and that it only relates to interactions with companies.

But this is what should perform to be more effective:

– Rewrite the privacy policy so that it does not scare non-lawyers. Its vocabulary is complex to understand, and it does not make its intentions clear in any way. – Create sections such as What data will always be private, What data will be public and for whom or How we will make money with WhatsApp. Explaining WhatsApp’s business model will help users understand who or what is considered a product.– WhatsApp does not clearly specify the amount of metadata it collects, which is substantial compared to other messaging services, or the reason why it does. I should make this clearer.

About WhatsApp business

It indicates that it shares data with companies when we write to a company account, but washes its hands if the company decides to capture our data and use it in any illegal way. If we establish a chat with a company that uses WhatsApp Business, and that company puts our phone on a list for others to spam us by selling fiber optic offers, who is to blame? Who can we report? to the company or whatsapp for having leaked the data?

To solve this problem, you should establish a basic rule: if we contact a company, our contact (name and phone number) should be hidden, and it is up to the user to make it visible, knowing the consequences of that act.

The problem is not simple, but recovering the image of the company is not either, and showing a popup of the type these are the new policies, or you accept them or we delete your account on the 8th is a clear example of what cannot be done in a tool used by billions of people (in fact it should never be done).