WhatsApp Business, the business version of WhatsApp, is introducing two new features that will make it easier for customers to start new chat conversations with companies by scanning QR codes, as well as accessing the catalog of products and / or services through links. .
Deep down, these two new features seek enhance the visibility of companies, making them more accessible to customers through WhatsApp, also taking advantage of the fact that companies are beginning to reopen their businesses after the economic downturn caused by the pandemic.
Starting a chat quickly by scanning a QR code
Until now, the only way to open a new chat conversation with a company through WhatsApp was by manually adding their phone number to the contact list and later opening a conversation with it. With QR codes, users will only have to scan a company’s QR code to quickly start a new conversation with the company, it is that practical and simple.
The best thing is that companies can place the respective QR codes where they can have the best visibility, whether in the windows of their shop windows, in the packages they send home, in the advertising brochures, etc.
Sharing the catalogs through links
Likewise, WhatsApp Business is making company catalogs shareable through links.
In this sense, companies may place the links of their catalogs in the profiles of their social networks and in any other place that can facilitate their access. In addition, these links can also be shared by the users themselves, increasing their dissemination among more people through social networks, email, or any other way.
WhatsApp Business offers companies the necessary step-by-step instructions so that they can start generating and disseminating their QR codes so that customers can contact them, as well as the ways they can use the links in their catalogs so that they can reach a greater number of people.
These two novelties are already available as of today worldwide.