Apparently the social network of professionals Xing has not been able to with the competition of LinkedIn in Spain or with the growth of Facebook … today the closure of its office in the country is announced.
If we look at the charts of Alexa comparing the two platforms we see that, from a global point of view, LinkedIn has not stopped growing, while Xing seems to have stagnated for a long time.
In the words of Carlos Blanco, who analyzes the situation:
When Xing had not yet incorporated the users of Neurona and eConozco it could really be a useful and qualitative platform, but as soon as he incorporated those users (especially those of Neurona) it became a nest of spammers. In total, almost 10 million euros will have been spent on acquisitions and market management in Spain without obtaining the results obtained.
On the other hand, I cannot stop commenting on the situation of Edgar Sanchez, who left a position on Yahoo! Dublin to work in Xing Espaa just a few days ago. Comment on his blog:
With this closure Xing Espaa will lose the differentiating element compared to its competition since all marketing, communication, customer service and Community Management will be carried out centrally and I understand much less personalized from the company’s headquarters in Hamburg.
In thirteen bits they comment on the news from within.