YouTube content creators, covered by the Partner Program, currently have different income streams according to the activity they carry out, and which will now be clearly reflected in the new monetization metric that the Google video platform has just launched. .
It’s about the metric RPM, or income per thousand, which show the final amount that the creators themselves will receive, once the platform has discounted the corresponding percentage, and that break down the total amount among the different revenue streams.
In this sense, creators may get a clearer idea of the performance of your channels, having a snapshot of the monetization pathways that may be working best for them, which will allow them to determine future actions to try to keep their channels growing.
It is a metric that stands on the side of the creators, differing from the CPM metric, or cost per thousand, which although it maintains its relevance and its level of importance for creators, this metric is more on the side of advertisers and the payment they have to make to insert their ads in the Videos depending on their scope, and that will not take into account the percentage that YouTube will take before allocating the remaining amount of this revenue to the creators themselves.
And it is necessary to bear in mind that, in addition to advertisements, creators can also monetize their channels via subscriptions, donations or through live transmission functions, etc. Let’s not forget that In recent years, YouTube has been dedicated to diversifying sources of income so that creators are not solely dependent on advertising revenue.
And speaking of advertising, from now on the minimum duration that videos have to meet in order to have mid-roll ads is reduced, from ten to eight, which favors that content creators can get more money this way. .